Insights vs. Blog: Orientation in the Digital Flood

In the digital flood, orientation is the most important currency. To ensure you find exactly what you need on our site at any given moment – be it a quick tip for the end of the workday or a well-founded strategy for the next fiscal year – we have created a clear separation between Insights and our Blog.

Here you will learn how these concepts are created and which tools we use to deliver maximum quality to you.

The Core: Insights vs. Blog

The main difference lies in your goal as a reader:

• The Blog (Your Operational Companion): This is about the “Now”. We share practical tutorials, news about Google Workspace, and tips that you can immediately integrate into your daily work. It is our direct line to you and the community.
• Insights (Your Strategy Hub): Here we look behind the scenes. We analyze market trends, develop technological roadmaps (like the future of ChromeOS), and deliver whitepapers for decision-makers. It is about Thought Leadership and long-term digital sovereignty.

Three Tools for Excellent Content

To ensure these posts are not only informative but also precise and visually understandable, we rely on a clear workflow:

1. Google Docs as the Development Center

Every post begins in a Google Doc. It is our “Safe Haven” for collaborative text creation. Here we structure thoughts, check facts, and refine the tone before an article goes online. The seamless integration into Google Workspace allows us to work agilely and across platforms.

2. DeepResearch for Real Depth

For our Insights, superficiality is not enough. We use DeepResearch methods to illuminate complex topics like the “German Skills Gap”. We combine data from the World Economic Forum with our own project experiences since 2010 to deliver analyses that offer real strategic added value.

3. Gemini Infographics for Visualization

A picture is worth a thousand data points. With the support of Gemini, we transform complex analyses into interactive infographics. Whether radar charts for comparing AI models or trend lines for wealth accumulation – we use visual anchors so you can grasp the most important findings at a glance.

Your Path to More Clarity

Whether you want to increase your productivity as a user or set the course for the future as a managing director: We have the right content for you.

Do you want to know how you can use these workflow tools (Google Docs & Gemini) more productively in your own team?