Marcus Stober
Strategic Navigator | Portfolio Entrepreneur | Expert for HI + AI
Marcus Stober is an experienced industrial engineer who combines over 30 years of expertise in acquisition (sales and business initiation) with exceptional adaptability. He successfully completed the transformation process from managing partner of a classic industrial company (Stober GmbH) to a diversified entrepreneur for digital services (ASSISTENT.digital).
Strategic & Operational Leadership Excellence
Industrial General Management
Almost 30 years of management experience in a manufacturing family business with over 60 employees and millions in turnover. He masters the entire keyboard of purchasing, production, and cash flow management.
Crisis Management & Resilience
Marcus Stober is considered a "resilience expert par excellence". He used the insolvency of his almost 100-year-old family business in 2020 as a pivot point to build a completely new, digital business model within less than 12 months.
Expertise in Automation and Logistics
From decades of practice in process automation, especially in the digital environment, he possesses deep knowledge of assembly, warehousing, and distribution, which he now translates into digital products like the "Logistics Assistant".
Digital Transformation & AI Collaboration
HI + AI Synergy
His focus is on Human-AI Collaboration (Human Intelligence + Artificial Intelligence). He teaches not only the mechanics of tools like Google Workspace and Gemini but the conception of strategic narratives.
Process Automation
He acts as a "Digital Enabler" for SMEs, identifying analog and digital inefficiencies and optimizing them through intelligent solutions with IT automation, potentially with intelligent compensation systems.
Strategic Navigator
He accompanies companies and solopreneurs in becoming sovereign "pilots" of their own digital transformation instead of just "passengers".
Social & Methodological Competencies
- Relationship Management: Marcus Stober has a large network in the Rhine-Neckar region and far beyond. He prioritizes "socializing" in collaboration and sales to build deep partnership-based trust.
- Analytical Calm under Stress: In crisis situations, he remains calm and consistently reminds people of their goals.
- Methodological Realism: He works with clear scenarios (considering "Normal Case" and "Worst Case"), but always plans for the "Best Case".
- Corporate Structuring: He masters the versed use of legal forms (Holding, GmbH, UG) for risk minimization and asset protection.
Personal Values & Working Style
Autodidactic Spirit
He learns directly in the process ("in nothingness and everywhere") and is open to abstract topics like radionics and quantum physics.
Haptic Anchoring
As a kinesthetic person, he uses handwritten success journals for structuring thoughts.
Groundedness
He lives out his closeness to nature in forest and garden work and other ecological topics. He finds grounding and inspiration on his travels with his family.
Articles by Marcus Stober
Insights vs. Blog: Orientation in the Digital Flood
We create clarity: Why we distinguish between practical blog tips and strategic insights, and how we ensure quality with DeepResearch and Gemini.
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Digital Survival in Crisis: Google Workspace in Venezuela 2026
How Google Workspace serves as a digital survival tool in Venezuela during the 2026 crisis and how to secure yourself with offline strategies.
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5 Google Workspace Tips for More Efficient Team Meetings You Can Implement Immediately
With the right tools and routines, you can transform your meetings into productive powerhouses.
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